Posts in:November, 2016

Use These Emerging Social Media Trends to Promote Your Practice in 2017

Posted November 7, 2016 by Stacy Bolzenius

Social media can be one of the most effective marketing tools for medical practices. When used appropriately, social platforms such as Twitter, Facebook and Instagram can help you engage your audience while relaying accurate women’s health care information. One major key to using social media effectively for your OB/GYN practice is to keep current with the constantly evolving social media trends. As you consider your marketing budget for 2017, determine which social media strategies had good results in 2016 and Continue reading…

Is Prior Genetic Counseling Necessary for BRCA Testing?

Posted November 7, 2016 by Stacy Bolzenius

It is important that women that who demonstrate a higher risk of ovarian or breast cancer undergo genetic testing to verify whether they have BRCA1 or BRCA2 mutations. This testing empowers women to take control of their health care and make decisions that are best for them and their families. However, physicians and insurers generally have opposing views as to whether genetic counseling is necessary before BRCA testing is ordered. An increasing number of insurers are refusing to pay for Continue reading…