Posts in:April, 2016

Health Care Marketing Trends to Watch in 2016

Posted April 25, 2016 by Stacy Bolzenius

The field of medicine has always been advancing and changing, but recent years have seen a previously unprecedented shift in how health care providers and facilities are marketing themselves. As a health care provider, it’s no longer enough to simply practice medicine, you must be effectively marketing your professional services. In this vein, here are four health care marketing trends to watch this year. The Transition to Digital Channels For several years. there has been a general transition away from Continue reading…

Understanding How Your Front Desk Staff Affects Your Practice

Posted April 11, 2016 by Stacy Bolzenius

The front desk staff at OB/GYN offices can have a significant impact on patient satisfaction. When patients are unhappy with the way they are treated by front desk staff in person or over the phone, this can cause them to consider switching to another women’s health provider. To ensure that patients are treated professionally and are pleased with their visit, it’s important for doctors to take on the role of the business owner by identifying staff problems and handling them Continue reading…